D&AD x Chivas Regal

D&AD x Chivas Regal

Following the brief from D&AD, this is a branding project for a whiskey brand: Chivas Regal. The aim was to introduce whiskey to a new group of audience aged between 18-25 years old. The visuals featured a vintage digital collage alongside with some cut-out elements of the different ingredients associated with the tasting notes. The brand heritage is enhanced through the natural imagery of Scotland used as a background of each collage.

Promotion

These mockups showcased the designs through variety of promotion methods including: website, social media and billboards.

D&AD x Chivas Regal

D&AD x Chivas Regal

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